The Secret INTRODUCTION OF SLOGAN

introduction of slogan

We have notifications coming in from all over these days. This momentum requires us to pick it up quickly and pre-emptively as the game inches forward. This requires a new filing system approach to storing bytes and bytes.

In this article, we will go into more detail:

*Why slogans are important in today's fast-paced information system.

* What is the slogan?

* Learn the six main types of slogans.

* Many uses for slogans.

* How to make a slogan memorable in seven ways.

First, let's make a clear definition of slogan. A slogan is a noun, usually repeated and persuasive that creates a memorable catch phrase, motto, or jingle, that conveys a specific goal or idea. An idea that you want to stick in your audience's mind like glue on paper.

Second, does any slogan make it memorable? Be brief in the first line - usually 10 words or less. The only exception is rhythmic brevity. Creating a rhythm is easy if the receiver has something to do with the past - like a certain jingle on TV when they were teenagers who are now in their 50s. I still remember one of those TV commercials from a long time ago, "Winston's tastes as good as cigarettes." And I never smoked.

An additional method is through repetition or vividness of language. Later on this topic.

Third, what are the benefits of using slogans? Conciseness, as mentioned earlier, meets today's fast-paced requirements. Slogans influence decisions, persuade and add credibility. Our mind is like a filing cabinet. A slogan makes it easy to file and pull when needed. For NLP, neuro-linguistic programming, slogans form anchors. Notice when people shout.

There are five main slogan types:

(1) A characteristic - a peculiarity or difference in a substance, product or object. For example: "Write an e-book in 7 days."

(2) A benefit - a result that one gets. Remember, it saves you [time or money].

(3) A question-prompting method. "How do you want to become a millionaire in three years?"

(4) A challenge - a dare. Example: Marine, "We're just looking for some good people."

(5) A composition - a design or collection assembled for a single purpose. For example: "The Abundance Centre contains all the information you need to know about abundance."

Here are seven ways to make a slogan memorable:

(1) Make it exciting

(2) To be arrogant or exaggerated

(3) Self-reference

(4) figurative, playful or humorous

(5) Persuasive or uplifting

(6) Triggering of painful memories or possibilities

(7) Use of vivid or fresh language

Well, the basics are imperfect. Still to come: How to use slogans in your personal life, career and business. With examples for re-application.

Create a life slogan

Life slogans help change goals, dreams and even beliefs. One of my favorite slogans jumps out of bed every morning (benefit, self-reference): "Each day begins as a clean new slate, I'm free to choose what's written there." Is there a slogan that pops up in your head in the morning? Share it with others -- write a poem or make up a story about it

Game time: Create a life slogan, two or three, that will impress you. Try this for a day or two. Rate their strengths from 1-10 (10 being the highest). Please share and ask for feedback.

Do you have children? Create positive slogans that spark rhythm and action. I don't recommend negative slogans like, "Finally, there's a rotten egg." Create a positive slogan, "First, embrace (rhythm and action). This slogan is a little sweet, but it makes my point.

Create a career slogan

Do you belong to Toastmasters or give a presentation? Use the slogan for the title, then repeat it in your content with its meaning and as the last line. See how long the effect is. Create a new one for each lecture.

Create an interview slogan. That helps them remember you. Know the company slogan. Create a slogan that touts your features and benefits as a basis for why you should hire them. Use it during the interview. You can create one that uses one or two of several types: self-referential, metaphorical, or motivational.

Slogans are so powerful that people like comedians and actors have developed them throughout their careers. You don't have to be famous to get started. Slogans may later become book titles.

Business Slogan

In business, slogans are useful for self-identification, prospect presentations, web sites, e-mail signatures, and even speaking engagements.

As an illustration, imagine that you are a coach presenting at a meeting to discuss a contract for life or business counselling. Create a slogan for a process or idea for an application you will use. Or abbreviate the process, such as STOP. [something]. Let the slogans begin in brief. Make one for your no-cost consultation. You can also create a slogan to share with your customers each week.

Be creative, use a slogan in each of your sales and marketing processes, change them frequently if necessary. Sell ​​a deal with a slogan a year ago, make another and sell them another deal this year

Use the slogan in article titles, eBooks' or books. Sometimes a slogan takes off and becomes so memorable that it becomes a company brand. Coca-Cola has positioned itself as number one in the market with these three words along with the slogan "The Real Thing". After all, not everything was the real thing.

make a slogan

Where to start the slogan? Reread any notes or written materials you have. Highlight high-power phrases. Do you lead tele classes like me? At the end of each call ask participants for two or three words about what they are carrying. Everything he provided was memorable to him. Listen to it several times, these are definite slogans. This also applies to pilot programs you offer. Ask for feedback, they are usually made into slogans.

Ask, "What do I want people to remember about [my] [my company]?" Kiss It - Keep it simple and short. It's probably a slogan.

Ask them what you want them to do next. It is a different kind of slogan. The Yellow Pages has been a great, "let your fingers run" for years.

Another way to create a slogan is to take two phrases that have parallel constructions and join them with commas. Example: Award-winning Ali, "Swim like a butterfly, sting like a bee."

Poetry helps create memories. Read poetry for triggers or language that affects or inspires.

Ask friends for help. Make it a game at a food event. Also ask for feedback from customers on what makes you memorable to them. They always keep it short.

Be playful while chanting. Keep them in your business journal or even in a slogan file on your computer. Add and use them often. Inspire others to do the same. Success attracts success. Share it and let it "always bring back what you need."